A Newcastle College copywriting student has won a rare scholarship to attend the best creative advertising school in the UK.
David Carr, 20, from Alnwick, is set to join an exclusive set of just 34 students from all over the world, to benefit from expert tuition from 500 teachers and support from over 100 top advertising agencies, when he enrols at the School of Communication Arts 2.0 in London.
The school promises to propel careers into the advertising stratosphere, with Sir John Hegarty, one of the world’s most famous creatives, and PY Gerbeau, who famously turned around the financial fortunes of the Millennium Dome, among its governors.
The scholarship was awarded by The School of Communication Arts 2.0 and D&AD, the well known not-for-profit organisation that represents the global design and advertising community. Founded in the 1960s by a group of designers and art directors, including photographers David Bailey and Terence Donavan, D&AD celebrates excellence in commercial creativity through its awards and education programmes.
The sole scholarship is offered just once a year, meaning competition to win the single place is fierce and sought after by students from across the globe.
David, who has just completed a Foundation Degree in Creative Advertising at Newcastle College, said: “Winning this scholarship is life changing. The school condenses three years of learning into one and I will be working across 50 live briefs over 12 months and then I am guaranteed a work placement at a top advertising agency. Ideally I think I’d eventually like to work in New York or Tokyo.”
David will follow the school’s innovative curriculum, which is uniquely written by the advertising industry and continually updated by the School’s network of mentors and students and prepares its intake for high flying careers as copywriters, art directors or ‘ideapreneurs.’
Mark Lewis, Dean at the School of Communication Arts 2.0 said: ”We chose David after he stood out at D&AD’s Newblood Festival and Exhibition. We liked his submission and his creative work showed real talent, but most of all we were impressed that he had taken the time to produce a portfolio that was directly targeted at us, demonstrating he really wanted to win the place.”
David was unaware that a scholarship opportunity was available until his advertising lecturer within the School of Creative Industries at Newcastle College, Neil Besford, told him he should apply.
Neil said: “I am delighted that he was successful in winning such a rare opportunity. At Newcastle College we strive to provide our students with the necessary skills to help take them on to the next stage of their career and we are excited that David is now well on his way to achieve his ultimate ambitions. The sky’s the limit with this prestigious scholarship.”